Human Rights and Diversity Seal Program (Programa Selo de Direitos Humanos e Diversidade)

Icono localización

São Paulo - Brazil

Region
Latin America and the Caribbean
Range of Demographic Size
1,000,000 inhabitants or more (metropolis)

16.1 Significantly reduce all forms of violence and related death rates everywhere.

16.2 End abuse, exploitation, trafficking and all forms of violence against and torture of children.

16.3 Promote the rule of law at the national and international levels and ensure equal access to justice for all.

16.4 By 2030, significantly reduce illicit financial and arms flows, strengthen the recovery and return of stolen assets and combat all forms of organized crime.

16.5 Substantially reduce corruption and bribery in all their forms.

16.6 Develop effective, accountable and transparent institutions at all levels.

16.7 Ensure responsive, inclusive, participatory and representative decision-making at all levels.

16.8 Broaden and strengthen the participation of developing countries in the institutions of global governance.

16.9 By 2030, provide legal identity for all, in particular, by means of birth registration.

16.10 Ensure public access to information and protect fundamental freedoms, in accordance with national legislation and international agreements.

16.a Strengthen relevant national institutions, including through international cooperation, for building capacity at all levels, in particular in developing countries, to prevent violence and combat terrorism and crime.

16.b Promote and enforce non-discriminatory laws and policies for sustainable development.

A - Full integration of population dynamics into sustainable development with equality and respect for human rights.

American Convention on Human Rights

Universal Declaration of Human Rights (UDHR).

• Inter-American Convention on the Elimination of all Forms of Discrimination Against Persons with Disabilities

• Inter-American Convention on the Prevention, Punishment, and Eradication of Violence against Women (Convention of Belém do Pará)

Convention on the Rights of Persons with Disabilities (CRPD).

Convention on the Elimination of all Forms of Discrimination Against Women (CEDAW).

Indigenous and Tribal Peoples Convention, 1989 (number 169).

United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP).

Declaration on the Elimination of Violence Against Women.

Summary

The Selo de Direitos Humanos e Diversidade (Human Rights and Diversity Seal) program is an effort by the Municipal Secretariat of Human Rights and Citizenship (SMDHC) of the City of São Paulo, which aims at recognizing and awarding innovative projects and good practices in the private sector, third sector organizations, and public agencies that foster equality and diversity through the inclusion of minorities—a priority audience in public policy formulation—in the labor market, for example, or even through the promotion of the debate over diversity.

 

In force since 2018, the program is related to the slogan of 2030 Agenda of the United Nations, “Leave No One Behind,” focused on annual cycles. The fifth edition of the program was in 2022.

 

Program activities are implemented based on two main objectives. First, the opening of a public tender for the selection and adjudication of proposals, and second, the creation and development of activities of Rede do Selo (Seal Network), a network composed of different organizations centered on twelve categories: 1. childhood and adolescence; 2. racial equality; migrants; 4. youth; 5. LGBTI; 6. women; 7. persons with disabilities; 8. the homeless; 9. the elderly; 10. incarcerated persons and former prisoners; 11. indigenous peoples; 12. transversalities.

 

Each cycle of the Selo de Direitos Humanos e Diversidade ends with the launching of the following edition of the program. Each edition seeks for participant organizations to further develop their proposals and even expand them to other program categories. Those organizations that participated in the previous edition of the program may sign up again and request an adjudication for the same category if they demonstrate that significant progress has been made in their activities, with the possibility of submitting a new proposal or expand toward other program categories.

Implementation Date:

Start: 01 / 8 / 2018

End: End: Currently in force

Education - Education in Human Rights
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One of the main goals of the City of São Paulo has been to offer assistance to minorities and social groups in need of public policies, as well as the viability of agendas for this audience in the different intersectoral sectors. Therefore, the municipality developed an innovative approach to address this audience through relations of “association” with external organizations, recognizing their practices of inclusion and diversity. The program Selo de Direitos Humanos e Diversidade is an addition to other existing public policies that serve this sector and is oriented to the official recognition of transversal and inclusive policies adopted by external organizations.
The program Selo de Direitos Humanos e Diversidade aims at giving visibility to projects that promote social diversity and inclusion. At the same time, it seeks to recognize as a standard of equality those innovative efforts by large, medium, and small organizations that promote human rights, human dignity, and the 2030 Agenda for Sustainable Development, and essential human rights principles. Another goal of this program is to build a network of organizations that mutually support each other and inspire institutions to develop innovative projects that address the human right to dignity, respect, diversity, and transversality, ensuring therefore the acceptance of minorities and vulnerable populations, who lack public policies. The program also seeks to establish diversity as an official emblem for the city in order to guarantee the representation of different cultures, genders, races, and social groups, not only as part of the participant organizations but also in the very city of São Paulo, the largest city in Latin America, inherently pluricultural, build from cultural exchanges, and with 467 years of history of migrations and transversalities.
The agencies in charge of implementing the Selo de Direitos Humanos e Diversidade are the Municipal Secretariat of Human Rights and Citizenship of the City of São Paulo, its corresponding coordinating offices, and the Municipality of São Paulo, with the incorporation of the Goal Program 2017–2020 and 2021–2024. The Municipal Secretariat of Human Rights and Citizenship is in charge of devising and administering the project annually, including the supervision of the program through meetings, gatherings, and events throughout the year; the monitoring and evaluation of the project through constant improvement of its format and adaptations to its structure; the participation of an evaluating committee to determine the successful initiatives; and the participation of its ten corresponding coordinating offices, such as the coordinating offices for Women’s Policies, Childhood and Adolescence Policies, LGBTI Policies, and Racial Equality Promotion, among others.
Different actors from other municipal departments participate in the Selo de Direitos Humanos e Diversidade program, such as the Municipal Secretariat of Persons with Disabilities, the Municipal Secretariat of Economic Development and Labor, and the Municipal Secretariat of Social Assistance and Development. In addition, the program is also part of the Goal Program 2021–2024. The Good Practices Evaluation Commission is in charge of allotting specialists to evaluate the registered projects and determine points of improvement and expansion of public policy. Training and workshops are also offered to organizations that are part of the Rede do Selo, where issues specific to the program’s categories are discussed. The Rede do Selo seeks to expand employability of the most vulnerable collectives, as well as publicizing the experiences of adoption of public policies in private and public entities, as well as public and third sector organizations. To achieve this, work is articulated with the network’s organizations and municipal departments. In 2020, the Diversity and Inclusion Guide was published, which laid out new challenges to increase diversity within companies, with specific approaches for each of the audiences targeted by the Selo de Direitos Humanos e Diversidade program.
The legal framework of the project is established by Decree No. 58180 of April 5, 2018, whereby the Selo de Direitos Humanos e Diversidade program is put forth for the recognition and promotion of inclusion efforts and the promotion of human rights and diversity in the workplace. The decree’s legal text was published in the Official Gazette of the City of São Paulo, and it is composed of eight articles detailing the main objectives of the project, the publicity media permitted, and structural issues relevant to its implementation.
Public officers and public employees
Private sector
Creation of entity/plan/programme
The Selo de Direitos Humanos e Diversidade program is carried out annually, and each edition begins with the design and publication of a public advertisement. During the registration period, organizations submit their projects through an electronic form. During inscription, the Good Practices Evaluation Commission is offered training on evaluation criteria. Later on, the commission—through groups specialized in the subjects of each category, composed of members of the public administration and external actors—assesses all valid submissions. After the publication of the preliminary results, resources are received and the final outcome is published. Awards are granted, and representatives of the successful organizations are invited to formally join the Rede do Selo. The event, attended by political authorities and the major of São Paulo, also offers visibility to artists from diverse populations. The seal lasts a year, during which events are organized with the participation of the successful organizations. Workshops, live broadcasts, talks, networking sessions, and training, among other activities, are offered. Subjects addressed in the events are based on the collected responses to a form sent to all members of the network via email.
The Municipal Secretariat of Human Rights and Citizenship earned the recognition of the United Nations as an innovative policy, given that no other program exists in any other city with the same significance as the Selo de Direitos Humanos e Diversidade program. Since its inception in 2018, it has achieved different objectives and has been incorporating more organizations in each cycle. Likewise, the number of projects has increased by 36% since its first edition.
he Selo de Direitos Humanos e Diversidade program has several partners who have participated in the Evaluating Commission, assessing the registered projects, such as the Federal Ombudsman’s Office, the Ethos Institute, the Fraternal Aid Organization (OAF), the International Organization for Migration (IOM), the Universidad Federal Fluminense (UFF), and the United Nations Educational, Scientific and Cultural Organization (UNESCO). The program’s development also draws on the United Nations Global Compact. MGN Consultoria Ltda. offers consulting services during the formulation and implementation stages of the program. Moreover, in 2020, the volunteering platform Atados was responsible for the public advertisement and the materials produced for the program.
The current design of the program was established after a competitiveness indicators survey (benchmarking) conducted in 2017, in which state (Selo Paulista da Diversidade) and federal (Selo Pró-Equiidade de Gênero e Raça) government experiences were examined. These programs, in addition to being consolidated efforts, have an action plan for their implementation, verified through auditing processes, as a prerequisite for reaching different seal levels. Other projects were analyzed, which merged voluntary affiliation of organizations with submissions of self-declarations about the progress made in terms of inclusion and diversity practices, such as the creation of networks for the exchange of experiences and for the formulation of common indicators. During the evaluation stage, at the end of each edition of the program, a follow-up form is sent both to the awarded organizations and to the members of the Evaluation Commission in order to adopt improvements and corrections to the program for future editions. Based on the recognition and promotion of the successful projects, it could be argued that the Selo de Direitos Humanos e Diversidade program acts as a social participatory mechanism for civil society by including other organizations, in addition to the public sector, in seeking to guarantee rights and equality in the city of São Paulo.
Budget is guaranteed by the local government.
The monitoring and evaluation system for the Selo de Direitos Humanos e Diversidade program has mechanisms in place for feedback, through the filling in of forms both by the Good Practices Evaluating Commission and by the organizations whose projects were recognized. Furthermore, the program’s staff conducts several annual meetings to improve the publication of the next edition’s advertisement, taking into account the evaluation and qualification criteria used, seeking at all times to improve the selection process and thus achieve a higher criterion for the recognition of organizations. To monitor the program, an annual assessment of each edition is made based on a survey of the participant projects, the challenges faced, the successes achieved, and the improvements made in relation to previous editions as well as the possible areas for improvement for future editions. Another way of monitoring and evaluating the program is through the verification of compliance with the established objectives in the Goal Program 2021–2024 of the Municipality of São Paulo such as, for example, the 2024 certification of 320 third sector organizations and public agencies with the Human Rights and Diversity Seal.
Local goverment
The outcomes of the Selo de Direitos Humanos e Diversidade program are collected in an annual assessment that gathers both the quantitative and qualitative aspects of the corresponding edition and is published on the website of the Municipal Secretariat of Human Rights and Citizenship for policy transparency. From a quantitative approach, the first four editions of the program received 634 projects, of which 408 of them were recognized: 65 were awarded in the first edition; 55 in the second; and, in the third and fourth editions, a significant increase was experienced, with 147 and 141 successful projects, respectively. It is worth noting that, taking into account previous editions, 13 organizations were recognized in all editions; 15 organizations were awarded in three editions; and more than 60 organizations were recognized in two editions of the program. The current Goal Program of the Municipality of São Paulo foresees the recognition of 320 projects between 2021 and 2024, of which 141 have already been awarded the Selo de Direitos Humanos e Diversidade.
Local.

Instrumentos

16.1 Significantly reduce all forms of violence and related death rates everywhere.

16.2 End abuse, exploitation, trafficking and all forms of violence against and torture of children.

16.3 Promote the rule of law at the national and international levels and ensure equal access to justice for all.

16.4 By 2030, significantly reduce illicit financial and arms flows, strengthen the recovery and return of stolen assets and combat all forms of organized crime.

16.5 Substantially reduce corruption and bribery in all their forms.

16.6 Develop effective, accountable and transparent institutions at all levels.

16.7 Ensure responsive, inclusive, participatory and representative decision-making at all levels.

16.8 Broaden and strengthen the participation of developing countries in the institutions of global governance.

16.9 By 2030, provide legal identity for all, in particular, by means of birth registration.

16.10 Ensure public access to information and protect fundamental freedoms, in accordance with national legislation and international agreements.

16.a Strengthen relevant national institutions, including through international cooperation, for building capacity at all levels, in particular in developing countries, to prevent violence and combat terrorism and crime.

16.b Promote and enforce non-discriminatory laws and policies for sustainable development.

A - Full integration of population dynamics into sustainable development with equality and respect for human rights.
American Convention on Human Rights
Universal Declaration of Human Rights (UDHR).
• Inter-American Convention on the Elimination of all Forms of Discrimination Against Persons with Disabilities
• Inter-American Convention on the Prevention, Punishment, and Eradication of Violence against Women (Convention of Belém do Pará)
Convention on the Rights of Persons with Disabilities (CRPD).
Convention on the Elimination of all Forms of Discrimination Against Women (CEDAW).
Indigenous and Tribal Peoples Convention, 1989 (number 169).
United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP).
Declaration on the Elimination of Violence Against Women.

Location

Region
Latin America and the Caribbean
Range of Demographic Size
1,000,000 inhabitants or more (metropolis)

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/* Educacion = 2 Empleo = 14 Género y diversidad sexual = 8 Interculturalidad y no discriminación = 21 Medio ambiente = 18 Movilidad Humana = 7 patrimonio e identidad cultural = 88 Salud = 25 Seguridad = 31 Vivienda = 30 */